4 Ways K12 Districts Use Tech To Connect with Families

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Lindsey Canny

By Lindsey Canny, copywriter, Skyward.

If your students, families, and employees had more options, would they still choose you? Take a lesson from the districts who already know the answer to that question because of their powerful online identities.

By building your district’s online presence through technology, you encourage ongoing engagement from students, employees, and parents. You stand out to your community and communicate a strong culture. Dive in to a trove of examples in four core platforms.

  1. District website

Your website is the first place the community turns to for finding information about the district. Make sure they like what they see by taking the following into account:

  1. Social media

Building a social media presence keeps brand messaging in your own hands. Keep the focus on school culture with these in mind:

  1. Videos

Videos offer viewers a way to peek into your community’s day-to-day life and culture. Here’s how to put your district’s best image on display:

  1. Student Information System (SIS)

The district SIS provides a direct line between your staff, students, and families it serves. Here’s how an innovative SIS can support the entire community:

While no two districts are alike, every district can improve their visibility, engagement, and community standing with a strong online presence without a major overhaul. Small improvements to your website, social media pages, and video library can energize interest in your district, making it the place to be for employees and families.

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